A trademark or service mark is a distinctive word, phrase, slogan, name, graphic symbol, picture, emblem, device, design, logo or any combination thereof, which is used in commerce to identify and distinguish a company’s products or services from that of another company and to indicate the source of the goods or services. A service mark does the same thing as a trademark, but service marks identify services as opposed to goods. Trademark law governs the use of trademarks and service marks.
Trademarks are a form of intellectual property. Often times, clients are surprised to learn that it is their legal responsibility to monitor and police their trademark or trade name to protect it from infringement. The law entitles the owner(s) to exclusive use of the mark in relation to the products or services for which a trademark is registered.
Do you know if your company name is protectable? Do you know how to avoid pitfalls with your trademark application, increase your likelihood of getting a registration, or enforce your trademark rights? Is a competitor advertising their services online by using a name or logo that is similar or identical to yours? The experienced attorneys at Porter Law Group will handle all phases of securing and enforcing your trademark rights, from the initial registration to enforcement. We have successfully litigated cases involving trademark and trade name infringement as well as unlawful business practices arising from the improper use of our clients’ business name by their competitors.